November is a WAR ZONE in the ads world.

Everyone is fighting for attention, ad costs are just plain rude, and the only thing that saves you is a hook that slaps someone across the face with relevance.

Here are my BEST, proven, hardest-hitting hook formulas for November 2025 - designed specifically for competitive BFCM scroll-stopping.

(Use for ads, reels, carousels, emails, captions, EVERYTHING.)

🔥 1. “Don’t Do This” Hooks

Perfect for interrupting patterns + saving people from mistakes.

Ecom Examples

• “STOP before you buy another ‘Black Friday deal’ sweater that shrinks in the first wash…” (fashion)
• “Stop wasting money on skincare bundles that won’t fix your barrier…” (skincare)
• “Do NOT start a new supplement this month until you see this…” (wellness)

Service Provider Examples

• “STOP doing Kegels if you’re a postpartum mum — you might be making it worse.” (postpartum physio)
• “Don’t book your injectables appointment before hearing this…” (injector)
• “STOP emotionally gaslighting yourself. If you feel off, here’s why…” (counsellor)

⚡ 2. “This Time Last Year…” Hooks

Instant proof + authority.

Ecom

• “This time last year, we sold out in 48 hours - here’s what you need to know before this year’s drop.” (fashion)